The constant outdoorsman. More at home with grit and sea spray than air fresheners or lounge décor. Not one to buck at a sudden squall or smoke on the horizon. As often off the map as on it; elbow sunburnt from open-window drives to legendary locations (the other arm’s the beer arm). Relies on ingenuity when the bridge floods, or scree shreds a tyre. Knows the lie of the land and matches a love of nature with a healthy respect for its dangers. A man who deserves the gear to match.

Introducing WILD coolers, Africa’s premier range of high performance, outdoor cooler boxes. Built for bush and bundu with extra-thick insulation, tamper-proof mechanisms, and almost-everything-proof rotomoulded construction. Simply pack them, stack them and go. They’ll keep their cool despite a rocky ride, determined wildlife and anything else your next expedition throws at them. There are always surprises in the wild – but a busted cooler box need no longer be one of them.